Which shows that there are more female groups who will actively choose to use sleep aid products. Small sleep products as the object of its companionship. Crowd attributes - age ratio: As can be seen from the age ratio chart, the user group whatsapp Database aged 25-30 is the largest, followed by those aged 24 and below. It shows that the largest demand for sleep management is the working group, followed by the student group. It reflects the great influence of work and academic pressure on sleep quality. 2. User behavior As can be seen from the figure above, there are whatsapp Database many types of sleep problems among Chinese nationals in 2021, mainly including difficulty falling asleep, insomnia, poor sleep quality, and easy waking.
Looking at the picture on the right, it can be clearly seen that only a minority of Chinese nationals can fall asleep. On average, half of the people fall asleep in 10-30 minutes, and nearly 30% of the population need 30-1 hours to fall asleep, and very few people whatsapp Database need more than an hour or more. The national sleep problem presents a diversified trend, which will greatly test the ability of sleep companies to provide diversified scenario solutions for specific sleep problems. Summary: In the face of the problem of people's diversified sleep, it is mainly necessary whatsapp Database to develop some diversified high-quality sleep aid methods on the app for a group of users who have difficulty falling asleep and a poor sleep quality, so as to better meet the needs of different groups of people. demand.
User groups People with insomnia caused by stress and anxiety; People with low-quality sleep caused by many factors, such as whatsapp Database dreaming, waking up early, and being unable to fall asleep deeply. 4. User usage scenarios (1) Basic attributes: male, 25 years old, unmarried; User behavior: Difficulty falling asleep; User features: North drift; Scenario: Xiao Li (user) just quit his job and has been looking for a job. He interviews 2-3 companies every day. He has whatsapp Database not found a suitable job for the past week. He is very anxious at night and has been unable to sleep.