Advertising Continue reading below The solution? There is no black and white answer. As marketers, picking the perfect emotion for our audience is half the battle (which sounds pretty awesome to me.) The checklist you need to think about before launching your GIF Chances are you've already joined the cult of GIF lovers. If you're curious about whether or not GIFs are for your brand, start with this basics checklist. Align GIF creation with your brand guidelines and style guide. Yes, I'm talking about fonts, color palettes, the whole shebang! Find ways to educate your audience by creating GIFs that serve as a handy guide. Consider which platform (Vine, Instagram, Facebook) you'll be using these GIFs first, then decide if there are any key influencers you can partner with to expand your reach.
Don't forget the subtle elements of cinemagraphs that move an element of a frame. It is super effective for fashion brands which we will see later in the examples. Repurpose your best content from ads into a kind of GIFy. I swapped my image masking service static images for these dynamic and playful looping GIFs. The result? Not only did I see increased engagement immediately, but I was thrilled with how easy it was to do them. But don't take my word for it: keep reading to find out which brands of GIFs are using, see why they've worked, and if you, too, could soon become a GIF convert. Advertising Continue reading below Ready to start getting GIFfy with your target audience? Scroll to watch, laugh, cry and interact with my favorite picks. 15 GIFs by brands to inspire 1. NPR's animated map of the rise of the Islamic State. NPR GIF Rise of Islamic State 2. The Huffington Post and fashion editors team up to show us five ways to wear a headscarf.
Stuart Weitzman begins his visual storytelling with his website homepage and then continues the journey throughout his social. Stuart Weitzman Homepage 7. Starbucks offers a more artisanal feel to their GIFs on their social media. Advertising Continue reading below 4 elements. 1 bag. Sandwich/salad/bistro box May 18, 2016 8. General Electric's Tumblr page is dedicated to teaching millennials about science through GIFs. GE Tumblr Page 9. Marie Claire showcases new products on Twitter using GIFs. Gladiators are back and sneakers are here to stay: a look at the two hottest spring shoes Denny uses humor by reusing his food throughout his blog. As you can see here by these sandal shoes walking on the moon.